Sur Aur Saaz - India Amplified - From the Stage to the Stream

On this page: Overview & Verticals • Showreels • Metrics • Brand partners • Registrations & compliance

Sur Aur Saaz — India amplified through live festivals and digital music experiences

Sur Aur Saaz — India Amplified: Live festivals, brand collaborations & digital music experiences.

Sur aur Saaz — Curations | Events | Digital

Curating India's Living Heritage into Powerful Cultural Experiences

Sur Aur Saaz - founded by Anuradha Pal has curated 50+ thematic festivals and concerts with 200+ artists across India and abroad, while building a digital catalogue of classical, fusion, devotional and rhythm-led music.

For over 25 years, SAS has been designing transformative cultural experiences that celebrate India’s artistic excellence while creating emotional and purposeful connections between artists, audiences, and brands.

From stage to stream — we curate, compose, and connect through the universal language of rhythm.

Today, Sur aur Saaz thrives through two synergistic verticals — each a pillar of creative storytelling and cultural resonance.

Partner with Sur aur Saaz to compose experiences and soundtracks that reflect your brand’s values — and resonate with purpose, people, and possibility.

1. Sur aur Saaz | The Curation Studio

Curating Culture. Creating Connection.

Where India’s artistic heritage becomes world-class experiences.

Sur aur Saaz Curations, founded and led by Tabla Maestro Anuradha Pal, brings India’s cultural brilliance to global stages through thematic concerts, immersive festivals, collaborations and cultural programming.

1.1 What We Have Built (25+ Years)

50+ thematic festivals curated in India, UK, Australia, New Zealand & Singapore
200+ legendary, young & emerging artists featured
Curated cross-genre, cross-cultural collaborations
Recognised as an industry leader in concept-driven programming
Known for producing high-quality, culturally rooted artistic experiences

1.3 Flagship Highlight

Dior Fall ’23 — Live Indian Ensemble Curated by Anuradha Pal
Performed live at Gateway of India
13M+ views globally
Showcased India’s classical, folk & contemporary sound worldwide

1.4 What We Offer

Thematic concerts and curated festivals
Classical, folk, fusion & spiritual productions
Concept-driven cultural storytelling
Rare collaborations across dance, music & theatre
Cultural & heritage programming for brands, corporates, CSR & foundations
Artist residencies, lecture-performances & immersive experiences

1.5 Together — One Creative Vision

Both verticals share one philosophy: to transform culture into connection, and creativity into change.
Through The Curation Studio, we design meaningful cultural experiences. Through The Digital Studio, we extend those experiences into lasting sonic legacies — on stage, on screen, and online.

Partner with SAS Curations

Design unforgettable artistic experiences that celebrate India — with global excellence.

Partner with SAS Curations

2. Sur aur Saaz | The Digital Studio

Creating Soundtracks for Stories that Matter.

SAS Digital is Anuradha Pal’s creative hub for original music, cinematic soundscapes, fusion productions, spiritual albums, digital collaborations, and tabla-led storytelling.

Our catalogue spans Spiritual • Classical • Folk • Fusion • EDM • Percussion • Film Scores.

2.1 Digital Impact

50M+ global digital audience
Creator of fusion, spiritual, EDM–tabla, folk & cinematic percussion tracks
High-impact music videos, anthems & artist collaborations
Portfolio across Films • OTT • Ads • Campaigns • Branded Content
Amplifies Indian classical & fusion sound for digital-first audiences worldwide

2.3 Flagship Digital Success

Kautilya — Rishabh Rikhiram Sharma
Featuring Anuradha’s explosive rhythm design & Explosive Tabla solo
Fusion single that brings Indian classical melody & rhythm into a global digital soundscape
14M+ streams and growing

2.4 What SAS Digital Creates

For brands and CSR initiatives, this creates a powerful ecosystem of partnership — where live events, original music, and purposeful storytelling come together to amplify visibility, build emotional equity, and leave a lasting cultural imprint.

Partner with Sur aur Saaz to compose experiences and soundtracks that reflect your brand’s values — and resonate with purpose, people, and possibility.

From stage to stream — we curate, compose, and connect through the universal language of rhythm.

2.5 Let’s Create Resonance Together

Explore SAS Digital

Discover Anuradha Pal’s original compositions, fusion tracks and digital releases.

Explore SAS Digital music

Sur aur Saaz Showreels

SAS Curations — Showreel Playlist

Open SAS Curations playlist on YouTube

SAS Digital — Showreel Playlist

Open SAS Digital playlist on YouTube

Sur aur Saaz at a Glance

200+

Legendary Artists

50+

Music Festivals

Countries

25+

Years of Excellence

Brands that partnered with Sur aur Saaz

Logos are used for identification only and remain the property of their respective owners.

Registrations & Compliance

Legal entity: Sur aur Saaz (proprietary concern of Pandita Anuradha Devinder Pal)

MSME / Udyam Registration: UDYAM-MH-18-0214660 — classified as a Micro enterprise under NIC 90009 “Other creative arts and entertainment activities” in Maharashtra, India.

Sur aur Saaz is a duly registered Indian taxpayer and complies with applicable Income Tax and indirect tax regulations. Detailed registration documents (including historic VAT/TIN and current tax IDs) are shared with clients and partners during contracting and onboarding, on request.